Financial service firms’ entry-mode choice and cultural diversity: Spanish companies in Latin America

  1. José Álavarez-Gil, M.
  2. Cardone-Riportella, C.
  3. Lado-Cousté, N.
  4. Samartín-Sáenz, M.
Journal:
International Journal of Bank Marketing

ISSN: 0265-2323

Year of publication: 2003

Volume: 21

Issue: 3

Pages: 109-121

Type: Article

DOI: 10.1108/02652320310469494 GOOGLE SCHOLAR