Entrepreneurs as Trust’s Builders: An Integrated Model

  1. Carmen Virues 1
  2. Maria Velez 1
  3. Jose M. Sanchez 1
  1. 1 Universidad de Cádiz
    info

    Universidad de Cádiz

    Cádiz, España

    ROR https://ror.org/04mxxkb11

Revista:
Open Journal of Business and Management

ISSN: 2329-3284,  2329-3292

Año de publicación: 2019

Volumen: 07

Número: 03

Páginas: 1298-1337

Tipo: Artículo

DOI: 10.4236/OJBM.2019.73091 GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Open Journal of Business and Management

Resumen

Given trust is essential in the context of developing effective new venture, weinvestigate how entrepreneurs can develop a proactive role as trust builders inearly stages. We review the evidences of prior studies examining the association between entrepreneur’s behaviors, attitudes and characteristics and trust.By 471 empirical findings identified, we provide a wide inventory of behaviors, attitudes and characteristics that entrepreneurs could use to displaytheir trustworthiness across stakeholders. Our conceptual model reconsidersand extends these factors and their antecedents from the model of Mayer etal., 1995, emphasizing differences across stakeholder groups and opening research venues