From communication to customer engagement: insights from a tourist destination before and during COVID-19

  1. Jesús Cambra-Fierro 1
  2. María Fuentes-Blasco 2
  3. Lily (Xuehui) Gao 3
  4. Iguácel Melero-Polo 3
  1. 1 University Pablo de Olavide, Spain
  2. 2 University Pablo de Olavide of Sevilla, Spain
  3. 3 University of Zaragoza, Spain
Book:
Handbook of customer engagement in tourism marketing
  1. Raouf Ahmad Rather (ed. lit.)
  2. Haywantee Ramkissoon (ed. lit.)

Publisher: Edward Elgar

ISBN: 9781802203936

Year of publication: 2023

Pages: 291-311

Type: Book chapter