From communication to customer engagement: insights from a tourist destination before and during COVID-19
- Jesús Cambra-Fierro 1
- María Fuentes-Blasco 2
- Lily (Xuehui) Gao 3
- Iguácel Melero-Polo 3
- 1 University Pablo de Olavide, Spain
- 2 University Pablo de Olavide of Sevilla, Spain
- 3 University of Zaragoza, Spain
- Raouf Ahmad Rather (ed. lit.)
- Haywantee Ramkissoon (ed. lit.)
Publisher: Edward Elgar
ISBN: 9781802203936
Year of publication: 2023
Pages: 291-311
Type: Book chapter