Effectiveness of Customer Relationship Management in Shopping Malls: Mall-Retailer Collaboration Empirics

  1. Garcia-Nieto, Manuel
  2. Ramon-Jeronimo, Juan Manuel
  3. Florez-Lopez, Raquel
Journal:
ADMINISTRATIVE SCIENCES

ISSN: 2076-3387

Year of publication: 2025

Volume: 15

Issue: 1

Type: Article

DOI: 10.3390/ADMSCI15010031 GOOGLE SCHOLAR
Data source: WoS