Publicaciones en colaboración con investigadores/as de University of Modena and Reggio Emilia (4)

2023

  1. Exploring channel switching in the aftermath of the Covid-19 pandemic: Are shoppers all driven by the same motivations?

    International Journal of Retail and Distribution Management, Vol. 51, Núm. 12, pp. 1656-1676

2022

  1. Extrinsic motivations behind mobile shopping: what drives regular and occasional shoppers?

    International Journal of Retail and Distribution Management, Vol. 50, Núm. 8-9, pp. 962-980

2021

  1. Engaging shoppers through mobile apps: the role of gamification

    International Journal of Retail and Distribution Management, Vol. 49, Núm. 7, pp. 919-940

  2. I need to touch it to buy it! How haptic information influences consumer shopping behavior across channels

    Journal of Retailing and Consumer Services, Vol. 61