Rosario
Vázquez Carrasco
Profesor/a Titular de Universidad
Universidad de Lima
Lima, PerúPublications in collaboration with researchers from Universidad de Lima (4)
2020
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“How does customer perception of salespeople influence the relationship? A study in an emerging economy”
Journal of Retailing and Consumer Services, Vol. 54
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Sustainability, brand image, reputation and financial value: Manager perceptions in an emerging economy context
Sustainable Development, Vol. 28, Núm. 4, pp. 935-945
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Sustainability and branding in retail: A model of chain of effects
Applied Sciences (Switzerland), Vol. 12, Núm. 14, pp. 1-15
2019
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Relevance of salespeople profiles: an analysis in an emerging economy
Marketing Intelligence and Planning, Vol. 38, Núm. 4, pp. 433-448