Publications in collaboration with researchers from Universidad de Zaragoza (3)

2013

  1. Customer engagement: Innovation in non-technical marketing processes

    Innovation: Management, Policy and Practice, Vol. 15, Núm. 3, pp. 326-336

2012

  1. Company image and corporate social responsibility: Reflecting with SMEs' managers

    Marketing Intelligence and Planning, Vol. 30, Núm. 2, pp. 266-280