Publicaciones en las que colabora con Iguácel Melero Polo (4)

2023

  1. From communication to customer engagement: Insights from a tourist destination before and during COVID-19

    Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 291-311

  2. Impact of COVID-19 on tourism customer engagement: A cross-destination comparison

    Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 261-277