María
Fuentes Blasco
Catedrática de Universidad
Mariia
Bordian
Publications by the researcher in collaboration with Mariia Bordian (2)
2026
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Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender
Journal of Vacation Marketing, Vol. 32, Núm. 1, pp. 35-51
2024
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Technology and Innovation: Analyzing the Heterogeneity of the Hotel Guests’ Behavior
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 19, Núm. 2, pp. 1599-1615