Publications by the researcher in collaboration with Jesus Juan Cambra Fierro (11)

2023

  1. From communication to customer engagement: Insights from a tourist destination before and during COVID-19

    Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 291-311

  2. From communication to customer engagement: insights from a tourist destination before and during COVID-19

    Handbook of customer engagement in tourism marketing (Edward Elgar), pp. 291-311

  3. Impact of COVID-19 on tourism customer engagement: A cross-destination comparison

    Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 261-277

  4. Impact of COVID-19 on tourism customer engagement: a cross-destination comparison

    Handbook of customer engagement in tourism marketing (Edward Elgar), pp. 261-277

2022

  1. Destination recovery during COVID-19 in an emerging economy: insights from Perú

    European Research on Management and Business Economics, Vol. 28, Núm. 3, pp. 22-30

  2. Links between communication and tourist destination perception: a heterogeneity analysis during the early pandemic reopening stage in China

    Asia Pacific Journal of Tourism Research, Vol. 27, Núm. 9, pp. 907-924

  3. The influence of communication in destination imagery during COVID-19

    Journal of Retailing and Consumer Services, Vol. 64

2021

  1. Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

    Service Business, Vol. 15, Núm. 3, pp. 467-491

2020

  1. The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy

    Journal of Destination Marketing and Management, Vol. 16

  2. “How does customer perception of salespeople influence the relationship? A study in an emerging economy”

    Journal of Retailing and Consumer Services, Vol. 54

2013

  1. Marketing : fundamentos

    Pearson Educación