María
Fuentes Blasco
University of Modena and Reggio Emilia
Módena, ItaliaPublications in collaboration with researchers from University of Modena and Reggio Emilia (4)
2023
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Exploring channel switching in the aftermath of the Covid-19 pandemic: Are shoppers all driven by the same motivations?
International Journal of Retail and Distribution Management, Vol. 51, Núm. 12, pp. 1656-1676
2022
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Extrinsic motivations behind mobile shopping: what drives regular and occasional shoppers?
International Journal of Retail and Distribution Management, Vol. 50, Núm. 8-9, pp. 962-980
2021
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Engaging shoppers through mobile apps: the role of gamification
International Journal of Retail and Distribution Management, Vol. 49, Núm. 7, pp. 919-940
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I need to touch it to buy it! How haptic information influences consumer shopping behavior across channels
Journal of Retailing and Consumer Services, Vol. 61