María
Fuentes Blasco
Publicaciones (76) Publicaciones en las que ha participado algún/a investigador/a
2023
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Effect of motivations and engagement with eWOM on hotel queries
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 3
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Exploring channel switching in the aftermath of the Covid-19 pandemic: Are shoppers all driven by the same motivations?
International Journal of Retail and Distribution Management, Vol. 51, Núm. 12, pp. 1656-1676
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From communication to customer engagement: Insights from a tourist destination before and during COVID-19
Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 291-311
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How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 2
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Impact of COVID-19 on tourism customer engagement: A cross-destination comparison
Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 261-277
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Managing relationships between tourism companies and their suppliers: an approach beyond classical variables
European Research on Management and Business Economics, Vol. 29, Núm. 1, pp. 22-29
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Managing sustainable practices and logistics value to improve customer loyalty: importers vs. freight forwarders
WMU Journal of Maritime Affairs, Vol. 22, Núm. 4, pp. 479-507
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Motivations and attitudes towards consulting eWOM when booking accommodation
Service Business, Vol. 17, Núm. 2, pp. 557-578
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Relationship sustainability-store equity across segments of retail customers
International Journal of Retail and Distribution Management, Vol. 51, Núm. 3, pp. 366-385
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The importance of co-creation experience: online accommodation platforms
Current Issues in Tourism
2022
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Antecedents of online word-of-mouth reviews on hotels
Journal of Hospitality and Tourism Insights, Vol. 5, Núm. 2, pp. 377-393
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Destination recovery during COVID-19 in an emerging economy: insights from Perú
European Research on Management and Business Economics, Vol. 28, Núm. 3, pp. 22-30
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Extrinsic motivations behind mobile shopping: what drives regular and occasional shoppers?
International Journal of Retail and Distribution Management, Vol. 50, Núm. 8-9, pp. 962-980
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Links between communication and tourist destination perception: a heterogeneity analysis during the early pandemic reopening stage in China
Asia Pacific Journal of Tourism Research, Vol. 27, Núm. 9, pp. 907-924
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The influence of communication in destination imagery during COVID-19
Journal of Retailing and Consumer Services, Vol. 64
2021
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Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy
Service Business, Vol. 15, Núm. 3, pp. 467-491
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Engaging shoppers through mobile apps: the role of gamification
International Journal of Retail and Distribution Management, Vol. 49, Núm. 7, pp. 919-940
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I need to touch it to buy it! How haptic information influences consumer shopping behavior across channels
Journal of Retailing and Consumer Services, Vol. 61
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Segmenting customers according to online word-of-mouth about hotels
Service Business, Vol. 15, Núm. 1, pp. 103-130
2020
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Innovation as the key to gain performance from absorptive capacity and human capital
Technology Analysis and Strategic Management, Vol. 32, Núm. 7, pp. 822-834