Publicaciones en colaboración con investigadores/as de University College Dublin (3)

2020

  1. Advertising efficiency and profitability: Evidence from the pharmaceutical industry

    Industrial Marketing Management, Vol. 89, pp. 619-629

2019

  1. Brand equity and firm performance: the complementary role of corporate social responsibility

    Journal of Brand Management, Vol. 26, Núm. 6, pp. 691-704