María Ángeles
Rodríguez Serrano
Investigadora en el periodo 2018-2022
University College Dublin
Dublín, IrlandaPublicaciones en colaboración con investigadores/as de University College Dublin (3)
2020
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Advertising efficiency and profitability: Evidence from the pharmaceutical industry
Industrial Marketing Management, Vol. 89, pp. 619-629
2019
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Brand equity and firm performance: the complementary role of corporate social responsibility
Journal of Brand Management, Vol. 26, Núm. 6, pp. 691-704
2018
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Brand management efficiency and firm value: An integrated resource based and signalling theory perspective
Industrial Marketing Management, Vol. 72, pp. 112-126