
María Ángeles
Rodríguez Serrano
Profesor/a Contratado Doctor
Publications (21)
2022
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SME growth speed: The relationship with board capital
Journal of Small Business Management, Vol. 60, Núm. 2, pp. 480-512
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Listed SMEs and innovation: the role of founding board members
International Entrepreneurship and Management Journal, Vol. 18, Núm. 2, pp. 901-934
2021
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The impact of tourism on active and healthy ageing: health-related quality of life
Journal of Policy Research in Tourism, Leisure and Events, Vol. 13, Núm. 3, pp. 349-373
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Experimenta Bauhaus
Agenda de la empresa andaluza: ideas, personas e instrumentos para dirigir la empresa, Núm. 265, pp. 48-48
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Does Advertising Productivity Affect Organizational Performance? Impact of Market Conditions
British Journal of Management, Vol. 32, Núm. 4, pp. 1359-1383
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Corporate environmentalism and brand value: A natural resource-based perspective
Journal of Marketing Theory and Practice, Vol. 29, Núm. 4, pp. 463-479
2020
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The Benefits of Auditors’ Sustained Ethical Behavior: Increased Trust and Reduced Costs
Journal of Business Ethics, Vol. 166, Núm. 2, pp. 441-459
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How does internationalization begin?: The role of age at entry and export experience in the early stages of the process
Business Research Quarterly, Vol. 23, Núm. 2, pp. 107-119
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Advertising efficiency and profitability: Evidence from the pharmaceutical industry
Industrial Marketing Management, Vol. 89, pp. 619-629
2019
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Dynamic panel data models in tourism
Current Issues in Tourism, Vol. 22, Núm. 4, pp. 379-399
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Brand equity and firm performance: the complementary role of corporate social responsibility
Journal of Brand Management, Vol. 26, Núm. 6, pp. 691-704
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Born-Global SMEs, Performance, and Dynamic Absorptive Capacity: Evidence from Spanish Firms
Journal of Small Business Management, Vol. 57, Núm. 2, pp. 298-326
2018
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La retribución en España del principal ejecutivo de la empresa (CEO) y la teoría del poder directivo
Temas laborales: Revista andaluza de trabajo y bienestar social, Núm. 144, pp. 117-152
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Brand management efficiency and firm value: An integrated resource based and signalling theory perspective
Industrial Marketing Management, Vol. 72, pp. 112-126
2017
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Corporate Social Responsibility (CSR) and Marketing Performance: Role of Commitment to the Customer Relationship (An Extended Abstract)
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 667-671
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Corporate social responsibility and marketing performance: The moderating role of advertising intensity
Journal of Advertising Research, Vol. 57, Núm. 4, pp. 368-378
2015
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The Role of Absorptive Capability on Born-Global Performance
Journal of Promotion Management, Vol. 21, Núm. 4, pp. 447-458
2012
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Reasons which influence on the students' decision to take a university course: Differences by gender and degree
Educational Studies, Vol. 38, Núm. 3, pp. 297-308
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Las empresas born global: un enfoque de capacidades dinámicas
Revista Internacional de la Pequeña y Mediana Empresa, Vol. 1, Núm. 4, pp. 49-67
2010
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Análisis de la mina a cielo abierto Corta Atalaya como producto turístico
Nuevas perspectivas del turismo para la próxima década: III Jornadas de Investigación en Turismo