Capítulos de Libro (2) Publicaciones en las que ha participado algún/a investigador/a

2017

  1. Effects of Retail Innovation and Image on “Value-Satisfaction-Loyalty” Chain

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 285-299

  2. Role of Marketing and Technological Innovation on Satisfaction and Word of Mouth in Retailing

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 425-439