Técnicas de inteligencia artificial aplicadas a la resolución de problemas económico-financieros: análisis de los factores determinantes del éxito exportador

  1. Marta Miranda García 1
  2. María Jesús Segovia Vargas 1
  3. María Ramos Escamilla 2
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  2. 2 Universidad Tecnológica de México
    info

    Universidad Tecnológica de México

    Ciudad de México, México

    ROR https://ror.org/01687hb54

Journal:
Enlaces: revista del CES Felipe II

ISSN: 1695-8543

Year of publication: 2013

Issue: 15

Type: Article

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Sustainable development goals

Abstract

The “new economic order” has led to a new worldwide economy. This economy is characterized by the facilities of the capital movements, a new international division of the labor, a growing interdependence among countries and firms, and an unprecedented growth of international trade. This paper uses an artificial intelligence technique, the decision tree C4.5, for evaluating the internationalization success of a firm. A real sample of spanish manufacturing companies has been used. The firms are described by a set of economic and financial variables. Results are quite satisfactory, showing what variables are the most relevant ones to analyze the success in international markets.

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