Satisfacción, calidad y valor percibido en espectadores de atletismo

  1. Ferran Calabuig Moreno
  2. Pablo Burillo
  3. J. Crespo
  4. José Javier Mundina Gómez
  5. Leonor Gallardo Guerrero
Aldizkaria:
Revista Internacional de Medicina y Ciencias de la Actividad Física y del Deporte

ISSN: 1577-0354

Argitalpen urtea: 2010

Alea: 10

Zenbakia: 40

Mota: Artikulua

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Beste argitalpen batzuk: Revista Internacional de Medicina y Ciencias de la Actividad Física y del Deporte

Laburpena

The interest in knowing the user's perceptions regarding the quality and value of the service has been transferred to the sports events. Knowing which are the determinant elements for the general satisfaction of the spectator, will cause to the organizations a greater loyalty and improvement in its sport projects. This study analyzes, through a questionnaire, the different dimensions from the quality and the value perceived in the prediction of the satisfaction of the spectator of an athletic competition and in terms of their socio-demographic characteristics. The results indicated gender differences with regard to: (a) tangible factors (cleanliness, sound and vision qualities), (b) stadium staff (kindness, professionalism), and (c) perceived cost (time, money). These results would be relevant for managers in charge of sport events in order to plan strategies dedicated to services improvement.

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