Los cambios organizacionales y la nube en el entorno turísticoestudio de caso

  1. Pedro R. Palos-Sánchez 1
  2. Mariano Aguayo-Camacho 2
  1. 1 Universidad de Extremadura (Departamento de Dirección de Empresa y Sociología)
  2. 2 Universidad de Sevilla (Departamento de Economía Financiera y Dirección de Operaciones)
Journal:
International journal of world of tourism

ISSN: 2386-2319

Year of publication: 2016

Volume: 3

Issue: 5

Pages: 33-42

Type: Article

DOI: 10.12795/IJWT.2016.I05.03 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: International journal of world of tourism

Abstract

In recent years, the dependency of information technology in marketing of tourist destinations has been on the rise. The possibility of marketing the tourist destinations requires a technological infrastructure powerful and able to give response to the needs of hundreds of thousands of concurrent users. Likewise, the needs of storage, processing and communications have exploded on the basis of these needs. A technology driving these new services has been cloud computing. The adoption and use of cloud is considering significant organizational changes in the tourism sector and opens new possibilities to new establishments and independent establishments that can compete better with an ICT infrastructure to reduced costs. This article presents a case study, which has been raised in five hotels that are independent of the city of Seville. The choice has been made on the basis of the independent character of the establishments interviewed and the choice of the city for its infrastructure in optical fibre, which is fully deployed for years. This investigation has allowed to know what may be the variables of influence on the process of adoption and use of the cloud in the tourism sector. In turn, this article details the importance and the dependence on these applications, under mode SaaS (Software as a Service), have for the establishments and how these can increase or decrease its costs in ICT infrastructure in function of seasonality and occupancy. Finally, it exposes the importance they attached to these establishments to trust and data security, as well as the relevance for the tourism organizations interviewed. In summary, we present an article, of exploratory nature, which will determine the main variables of influence on future studies on the adoption and use of the cloud in the tourism sector.

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