Determinantes de la implicación en la compra por teléfono móvilel papel moderador del género
- San Martín Gutiérrez, Sonia
- López-Catalán, Blanca
- Ramón Jerónimo, María Ángeles
ISSN: 0212-1867
Year of publication: 2012
Issue: 141
Pages: 103-136
Type: Article
More publications in: Esic market
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