Posibilidades de la compraventa B2C por teléfono móvil en comparación con Internet

  1. San Martín Gutiérrez, Sonia 1
  2. López-Catalán, Blanca 2
  1. 1 Universidad de Burgos
    info

    Universidad de Burgos

    Burgos, España

    ROR https://ror.org/049da5t36

  2. 2 Universidad Pablo de Olavide
    info

    Universidad Pablo de Olavide

    Sevilla, España

    ROR https://ror.org/02z749649

Zeitschrift:
Management Letters / Cuadernos de Gestión

ISSN: 1131-6837

Datum der Publikation: 2010

Ausgabe: 10

Nummer: 1

Seiten: 17-34

Art: Artikel

DOI: 10.5295/CDG.100158SS DIALNET GOOGLE SCHOLAR lock_openADDI editor

Andere Publikationen in: Management Letters / Cuadernos de Gestión

Zusammenfassung

Las nuevas tecnologías han supuesto una gran oportunidad para mejorar la gestión empresarial. Recientemente el teléfono móvil está ofreciendo grandes posibilidades a nivel comercial: ha incorporado televisión, cámara, radio, chat y ahora se están introduciendo las empresas en el campo de la publicidad a través del móvil y en otros países también en la venta por el móvil. Pese a la proliferación de trabajos sobre distribución comercial y sobre comercio electrónico, los trabajos que exploran las posibilidades y retos del teléfono móvil y que lo comparan con Internet para la compraventa son escasos. Este trabajo presenta ventajas comunes a ambos canales de compraventa para el consumidor y para la empresa y también diferencias claras entre ellos. Asimismo, se revisan los enfoques de estudio y las variables determinantes de la compra en cada canal.

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Fuente de los datos: Dialnet