Perfil de jugador virtual asociado a la motivación personal para jugar en CityVille

  1. Alba Patricia Guzmán Duque 2
  2. María Esther del Moral Pérez 1
  1. 1 Universidad de Oviedo
    info

    Universidad de Oviedo

    Oviedo, España

    ROR https://ror.org/006gksa02

  2. 2 Unidades Tecnológicas de Santander
Revista:
RED: revista de educación a distancia

ISSN: 1578-7680

Ano de publicación: 2017

Número: 54

Tipo: Artigo

DOI: 10.6018/RED/54/3 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Outras publicacións en: RED: revista de educación a distancia

Resumo

Esta investigación describe la comunidad Fans-CityVille (N=110) en función de las variables sexo, tiempo dedicado al juego, nivel alcanzado y dinero invertido. Asimismo, identifica los tres perfiles de jugador virtual asociados con las motivaciones esgrimidas para permanecer en el juego, los objetivos priorizados en el mismo y las razones alegadas para interactuar con otros jugadores: a) utilitarista-adictivo, b) aprendizaje lúdico-colaborativo, y c) prosocial. Entre los resultados se observa que los usuarios juegan para divertirse interaccionando online y colaborando con otros para hacer crecer sus ciudades en CityVille, son felices jugando y compartiendo afición. Aproximadamente la mitad juega entre 3-6 horas diarias y, aunque se podía jugar sin gastar dinero, casi la mitad invertía una media de 8$ mensuales para avanzar más rápido. Los hombres se muestran más utilitaristas, buscan alcanzar el máximo nivel y solo interactúan con otros jugadores para obtener beneficios y ganar; a diferencia de las mujeres que valoran el aprendizaje derivado de este entretenimiento colaborativo y prosocial, ponderan más el intercambio de estrategias, la colaboración mutua y la oportunidad que les brinda el juego para ampliar su red de contactos y amistades.

€ Ver financiamento

Información de financiamento

El presente trabajose inserta en el proyecto de investigación denominado E3M “European Indicator and Ranking Methodology for University Third Mission”, en el Centro de Gestión de la Calidad y del Cambio de la Universitat Politècnica de València (UPV).

Financiadores

Referencias bibliográficas

  • Abdulhak, S. A., Cha, K. H., & Kang, D. K. (2011, November). Evaluation of online social network games usability using verbal protocol analysis. In Computer Sciences and Convergence Information Technology (ICCIT), 2011 6th International Conference on (pp. 7-11). IEEE.
  • Andreassen, C. S., Billieux, J., Griffiths, M. D., Kuss, D. J., Demetrovics, Z., Mazzoni, E., & Pallesen, S. (2016). The relationship between addictive use of social media and video games and symptoms of psychiatric disorders: A large-scale cross sectional study. Psychology of Addictive Behaviors, 30(2), 252-262. http://dx.doi.org/10.1037/adb0000160
  • Bae, J., Koo, D. M., & Mattila, P. (2016). Affective motives to play online games. Journal of Global Scholars of Marketing Science, 26(2), 174-184.
  • Berle, D., Starcevic, V., Porter, G., & Fenech, P. (2015). Are some video games associated with more life interference and psychopathology than others? Comparing massively multiplayer online role‐playing games with other forms of video game. Australian Journal of Psychology, 67(2), 105-114.
  • Bourgonjon, J., Vandermeersche, G., De Wever, B., Soetaert, R., & Valcke, M. (2016). Players’ perspectives on the positive impact of video games: A qualitative content analysis of online forum discussions. New Media & Society, 18(8), 1732-1749.
  • Burroughs, B. (2014). Facebook and FarmVille A Digital Ritual Analysis of Social Gaming. Games and Culture, 9(3), 151-166. Doi: 10.1177/1555412014535663
  • Camilleri, V., Busuttil, L., & Montebello, M. (2011). Social Interactive Learning in Multiplayer Games. In: Ma, M., Oikonomou, A., Jain, L.C. (eds.). Serious Games and Edutainment Applications. London: Springer-Verlag.
  • Chiang, Y. T., Lin, S. S., Cheng, C. Y., & Liu, E. Z. F. (2011). Exploring Online Game Players' Flow Experiences and Positive Affect. Turkish Online Journal of Educational Technology-TOJET, 10(1), 106-114.
  • Choi, H., Choi, E., & Song, S. (2012). The structure of affection descriptors for social network game: case study of CityVille on Facebook. Multimedia Tools and Applications, 68(2), 375-389. Doi: 10.1007/s11042-012-1310-y
  • Clark, J., Leavitt, A., & Williams, D. (2015). Online Games, Community Aspects of. The International Encyclopedia of Digital Communication and Society, 1-7.
  • Coelho, P., M. F., Espinosa, R., S. C., & Medina, I. G. (2013). O game CityVille: uma nova tendência da Web/The CityVille Game: A New Trend on the Web. Revista EducaOnline, 7(2), 18-33.
  • Coelho, P., M. F. (2015). Um Olhar Semiótico Sobre Game CityVille do Facebook. Revista Hipertexto, 5(1), 19-52.
  • Cole, H., & Griffiths, M.D. (2007). Social interactions in massively multiplayer online role-playing gamers. Cyberpsychology & Behavior, 10(4), 575-583. Doi: 10.1089/cpb.2007.9988
  • Connolly, T.M., Boyle, E.A, MacArthur, E., Hainey, T., & Boyle, J. (2012). A systematic literature review of empirical evidence on computer games and serious games. Computers & Education, 59(2), 661-686. Doi: 10.1016/j.compedu.2012.03.004
  • Corliss, J. (2011). Introduction: The Social Science Study of Video Games. Games & Culture, 6(1), 3-16. Doi: 10.1177/1555412010377323
  • Correa, A. M. (2016). Los juegos sociales como conversaciones mediadas en el mercadeo relacional: Mentez.com, el caso latinoamericano. Revista Conciencia Empresarial, 2(5), 101-119.
  • De Andrade, S. (June, 2012). Buy and Share! Social Network Games and Ludic Shopping. DiGRA Nordic 2012 Conference: Local and Global–Games in Culture and Society, vol. 10. Tampere, Finland.
  • Del Moral, M.E y Guzmán, A.P. (2014). CityVille: collaborative game play, communication and skill development in social networks. Journal of New Approaches in Educational Research, 3(1), 11-19. DOI:10.7821/naer.3.1.11-19
  • Feinleib, D. (2011). Why Startups Fail: And How Yours Can Succeed. London: Apress.
  • Granic, I., Lobel, A., & Engels, R.C. (2013). The Benefits of Playing Video Games. American Psychological Association, 69(1), 66–78. Doi: 10.1037/a0034857
  • Guenaga, M., Eguíluz, A., Jerez, A. R., & Torientes, E. Q. (2015). Un juego Serio para Desarrollar y Evaluar la Competencia de Trabajo en Equipo. IE Comunicaciones: Revista Iberoamericana de Informática Educativa, 21, 3-11.
  • Guegan, J., Moliner, P., & Buisine, S. (2015). Why are online games so self‐involving: A social identity analysis of massively multiplayer online role‐playing games. European Journal of Social Psychology, 45(3), 349-355.
  • Hair, J.F., Tatham, R. L., Anderson, R. E., & Black, W. (2010). Análisis multivariante. Madrid: Prentice Hall.
  • Hou, H.T. (2012). Exploring the behavioral patterns of learners in an educational massively multiple online role-playing game (MMORPG). Computers & Education, 58(4), 1225-1233. Doi: 10.1016/j.compedu.2011.11.015
  • Huang, H. C., Huang, L. S., Chou, Y. J., & Teng, C. I. (2017). Influence of Temperament and Character on Online Gamer Loyalty: Perspectives from Personality and Flow Theories. Computers in Human Behavior, 70, 398-406. doi.org/10.1016/j.chb.2017.01.009.
  • Huang, M., Ali, R., & Liao, J. (2017). The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective. Computers in Human Behavior, 75, 329-338.
  • Hughes, C. M., Griffin, B. J., & Worthington, E. L. (2017). A measure of social behavior in team-based, multiplayer online games: The Sociality in Multiplayer Online Games (SMOG) scale. Computers in Human Behavior, 69, 386-395.
  • Hussain, Z., Williams, G. A., & Griffiths, M. D. (2015). An exploratory study of the association between online gaming addiction and enjoyment motivations for playing massively multiplayer online role-playing games. Computers in Human Behavior, 50, 221-230.
  • Jørgersen, K. (2012). Between the Game System and the Fictional World: A Study of Computer Game Interfaces. Games and Culture, 7(2), 142-163. Doi: 10.1177/1555412012440315
  • Kim, P.W., Kim, S.Y., Shim, M., Im, C.H., & Shon, Y. M. (2013). The influence of an educational course on language expression and treatment of gaming addiction for massive multiplayer online role-playing game (MMORPG) players. Computers & Education, 63, 208-217. Doi: 10.1016/j.compedu.2012.12.008
  • Kowert, R., & Oldmeadow, J. A. (2013). (A) Social reputation: Exploring the relationship between online video game involvement and social competence. Computers in Human Behavior, 29(4), 1872-1878.
  • Lo, S. K., Lie, T., & Li, C. L. (2016). The relationship between online game playing motivation and selection of online game characters–the case of Taiwan. Behaviour & Information Technology, 35(1), 57-67.
  • Lukavská, K., Hrabec, O., & Chrz, V. (2016). The Role of Habits in Massive Multiplayer Online Role-Playing Game Usage: Predicting Excessive and Problematic Gaming Through Players' Sensitivity to Situational Cues. Cyberpsychology, Behavior, and Social Networking, 19(4), 277-282.
  • Hong, J. C., Hwang, M. Y., Hsu, C. H., Tai, K. H., & Kuo, Y. C. (2015). Belief in dangerous virtual communities as a predictor of continuance intention mediated by general and online social anxiety: the Facebook perspective. Computers in Human Behavior, 48, 663-670.
  • Middaugh, E. (2016). The Social and Emotional Components of Gaming. A Response to “The Challenge of Gaming for Democratic Education”. Democracy and Education, 24(2), 1-12.
  • Nummenmaa, T., Alha, K., & Kultima, A. (2011). Towards Game Evolution Planning Through Simulation. En: Kultima, A.; Peltoniemi, M. (eds). Games and Innovation Research Seminar 2011 Working Papers. TRIM Research Reports 7. Tampere, Finland: School of Information Sciences, University of Tampere.
  • O'Connor, E. L., Longman, H., White, K. M., & Obst, P. L. (2015). Sense of community, social identity and social support among players of Massively multiplayer online games (MMOGs): A qualitative analysis. Journal of Community & Applied Social Psychology, 25(6), 459-473.
  • Reich, S., & Vorderer, P. (2015). Online Games, Player Experiences in. The International Encyclopedia of Digital Communication and Society, 1-12. Recuperado de https://www.researchgate.net/profile/Sabine_Reich/publication/272828623_Online_Games_Player_Experiences_in/links/54f323740cf299c8d9e4f85e.pdf
  • Snodgrass, J.G., Dengah, H.F., Lacy, M.G., Fagan, J., Most, D., … & Wintersteen, B. (2012). Restorative magical adventure or warcrack? Motivated MMO play and the pleasures and perils of online experience. Games and Culture, 7(1), 3-28. Doi: 10.1177/1555412012440312
  • Tseng, F. C., Huang, H. C., & Teng, C. I. (2015). How do online game communities retain gamers? Social presence and social capital perspectives. Journal of Computer-€Mediated Communication, 20(6), 601-614.
  • Vanwesenbeeck, I., Walrave, M., & Ponnet, K. (2016). Young adolescents and advertising on social network games: a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention. Journal of Advertising, 45(2), 183-197.
  • Wohn, D. Y., Lampe, C., Wash, R., Ellison, N., & Vitak, J. (2011). The “S” in Social Network Games: Initiating, Maintaining, and Enhancing Relationships. The 44th Hawaii International Conference on System Sciences, Hawaii, USA.
  • You, S., Kim, E., & Lee, D. (2017). Virtually real: exploring avatar identification in game addiction among massively multiplayer online role-playing games (MMORPG) players. Games and Culture, 12(1), 56-71.
  • Zynga. (2013). Información corporativa de Zynga. Recuperado de https://www.zynga.com/
Fonte de datos: Dialnet