Factores a considerar en la elección del modo de entrada para la internacionalización de la industria hostelera andaluza

  1. Berbel Pineda, Juan Manuel
  2. Criado García-Legaz, Fernando
  3. Puig Blanco, Francisco
Revista:
Revista de Estudios Empresariales. Segunda época

ISSN: 1988-9046

Año de publicación: 2007

Número: 1

Páginas: 5-37

Tipo: Artículo

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Otras publicaciones en: Revista de Estudios Empresariales. Segunda época

Resumen

El turismo es uno de los principales sectores que sustenta la economía española, y en particular la andaluza. Dentro de éste, la industria hotelera tiene el mayor peso dentro del sector. Debido a una serie de motivos, se hace necesario que las cadenas hoteleras andaluzas deban emprender su proceso de internacionalización. En este trabajo, hacemos una radiografía de la situación actual de las cadenas hoteleras andaluzas. A partir de ahí, y tras un estudio analítico de la internacionalización de la industria hotelera describimos los distintos modos de entrada en el exterior utilizados en la internacionalización de esta industria en particular, y los distintos factores que hay que considerar para la correcta elección de la modalidad de penetración en otros mercados. Nuestro principal objetivo, por tanto, es definir, a partir de las explicaciones tradicionalmente utilizadas en la elección del modo de entrada, un conjunto de factores que han de tenerse en consideración para decidir entre las diferentes opciones de penetración en mercados exteriores. La evidencia empírica la realizamos a partir de una nuestra de 122 establecimientos que las distintas cadenas hoteleras españolas tienen operando fuera de nuestro país. Con la aplicación de la Regresión Logística Ordinal (LOGIT model), y a partir del modelo de Contractor y Kundu (1998), pretendemos establecer qué factores inciden en la elección entre las distintas modalidades. Ésta vendrá determinada por variables relacionadas con el país de destino, variables específicas de la empresa, así como de una serie de factores relacionados con objetivos estratégicos.

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