Radiografía de las empresas cerveceras que operan bajo el sistema de franquicia en España
- Ramírez-Hurtado, José M.
- Berbel Pineda, Juan Manuel
- Barrera Barrera, Ramón
- Ayala Calvo, Juan Carlos (coord.)
Editorial: Universidad de La Rioja
ISBN: 84-690-3573-8
Any de publicació: 2007
Tipus: Capítol de llibre
Resum
Franchise in Spain has experienced an important growth in recent years and because of it the franchise Spanish market has the maturity of the international markets. This has made that franchise covers a wide range of sectors, within heterogeneous franchisors, having differences characteristics and organizational structures and using differences business strategy. In this sense, research about franchise mustn't be made at general level, but it is necessary to analysing specify sectors to obtaining information about present and future situation of franchise in those sectors. Leaving from this premises, in this job we are going to study the franchise brewer sector to obtaining a brought up to date and future vision of this sector.