Tipología de modalidades de entrada en la internacionalización de la industria hotelera española
- Ayala Calvo, Juan Carlos (coord.)
Editorial: Universidad de La Rioja
ISBN: 84-690-3573-8
Ano de publicación: 2007
Tipo: Capítulo de libro
Resumo
In this work we try to know about different modes of foreign market entry used by the spanish hotel chains in its process from internationalization. We choose the classification carried by Contractor and Kundu (1998) for international hotel industry, and by means of a Discriminant Analysis made to 122 spanish hotels that operate outside our borders, we have verified the validity and robustness of the classification. In this sense, Direct Investment (fully owned and partly owned), management service agreement and franchising conforms the main forms to operate in foreign markets