Estudio y análisis de las relacines proveedor-cliente: El caso de la denominación de origen (D.O.) somontano
ISSN: 0212-7237
Year of publication: 2004
Issue: 16
Pages: 113-130
Type: Article
More publications in: Revista de estudios económicos y empresariales
Abstract
The establishment, development and maintenance of lasting relationships between suppliers and customers is a trend that has an ever greater number of defenders. Large number of authors support this idea of relationship management to the detriment of classic exchange transactions. And even more in the context of industrial markets, where both ,supplier and customer, can get mutual benefits of this permanent contact. Our work takes this kind of trade relations in the context of the food industry. More specifically, we study the case of the Designation of Origin (DO) Somontano.