Calidad percibida por el espectador de fútbol

  1. Rosa Díaz, Isabel María
  2. Castellanos Verdugo, Mario
  3. Palacios Florencio, Beatriz
Revista:
Revista de psicología del deporte

ISSN: 1132-239X,  1988-5636

Año de publicación: 2012

Volumen: 21

Número: 1

Páginas: 25-33

Tipo: Artículo

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Otras publicaciones en: Revista de psicología del deporte

Resumen

Para lograr competitividad, las organizaciones se esfuerzan por comprender las necesidades de sus clientes, con el fin de satisfacerlas adecuadamente. En esta línea, en el ámbito de la gestión deportiva se ha iniciado un camino cuyo objetivo consiste en crear medidas específicas de la calidad del servicio y la satisfacción del cliente. Este es el contexto en el que se enmarca la presente investigación, cuyo objetivo fundamental consiste en determinar las dimensiones de la calidad del servicio deportivo ofrecido por los clubes de fútbol. Para ello se ha aplicado un cuestionario a través del método de la encuesta personal. Los datos obtenidos han sido tratados mediante un análisis factorial exploratorio. Los resultados permiten identificar diez dimensiones básicas de la calidad del servicio deportivo analizado

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