Perfiles motivacionales de usuarios de servicios deportivos públicos y privados

Abstract

High rates of inactivity and sport neglect and the lack of studies on the basis of practicing in the field of non-competitive physical activity has generated the need to carry out researches to establish motivational profiles in the users of sport services. The purpose of this research was to differentiate motivational profiles respect to physical and sport practice and analyze its relationship with sociodemographic variables (age and sex). The study sample comprised a total of 2707 users of sports services, public and private, of Andalusia (Spain), who completed scale Motives for Physical Activity Measure-Revised (MPAM-R). A cluster analysis was performed an then ji-square test. The results of this analysis established the existence of three motivational profiles: a highly motivated, especially on health, mainly young male subjects of public organizations, a second group with motivation below average in all its dimensions, and induced especially for health, taste and appearance reasons, with a private user profile, female, middle or advanced age, a third group in which social and enjoyment motives prevailed, composed mainly by users of private sport services and male.