La calidad y la fidelidad del clienteun análisis de segmentación en centros de fitness low-cost

  1. García-Fernández, Jerónimo
  2. Sánchez-Oliver, Antonio Jesús 1
  3. Grimaldi-Puyana, Moisés 1
  4. Fernández-Gavira, Jesús 1
  5. Gálvez-Ruiz, Pablo 2
  1. 1 Universidad de Sevilla
    info

    Universidad de Sevilla

    Sevilla, España

    ROR https://ror.org/03yxnpp24

  2. 2 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

Revue:
Revista de psicología del deporte

ISSN: 1132-239X,  1988-5636

Année de publication: 2017

Titre de la publication: Congreso Mundial de Psicología del Deporte (Parte I)

Volumen: 26

Número: 3

Pages: 17-22

Type: Article

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D'autres publications dans: Revista de psicología del deporte

Résumé

Quality and loyalty have been studied in fitness centers, mainly in the relationship between them and with other variables. In a few cases, studies have been carried out to analyze the profiles of clients who perceived these variables better. For this reason the study aimed to segment customers of low-cost fitness centers according to the perception of quality and loyalty. The sample consisted of 8462 clients (4303 women and 4159 men) from low-cost fitness centers. Analysis of variance and two - stage clustering were performed. The results showed four clusters in which there were significant differences in the perception of quality and loyalty. These findings show the importance of knowledge of the characteristics of sports consumers.

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