La actividad física como oportunidad de emprendimiento social en la prevención de la obesidad

  1. Antonio Jesús Sánchez Oliver 12
  2. Moises Grimaldi Puyana 1
  3. Virginia Alcaraz Rodríguez 12
  1. 1 Universidad Pablo de Olavide
    info

    Universidad Pablo de Olavide

    Sevilla, España

    ROR https://ror.org/02z749649

  2. 2 Universidad de Sevilla
    info

    Universidad de Sevilla

    Sevilla, España

    ROR https://ror.org/03yxnpp24

Revista:
Materiales para la historia del deporte

ISSN: 1887-9586

Ano de publicación: 2018

Número: 16

Páxinas: 50-56

Tipo: Artigo

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Outras publicacións en: Materiales para la historia del deporte

Resumo

Obesity is a global health problem and is considered one of the most serious and prevalent non-communicable diseases of the 21st century. The prevention of obesity is a public health imperative. Losing weight may require difficult behavioral changes, and therefore the prevention of obesity is preferable to the intervention to reverse obesity. Social entrepreneurship generates benefits from a business model that pursues a social purpose, creating a business that meets the needs of society without renouncing market strategies. The objective of the present is to see the role of physical activity as a tool of social entrepreneurship in the prevention of obesity, defining and reviewing the threat that obesity represents to society, and offering some examples of how social enterprises are directed through of physical activity. Social entrepreneurship is shown as a possible tool to stop physical inactivity and obesity, however, the effectiveness of this must be studied in greater depth.

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Fonte de datos: Dialnet