Geomarketing y microtargeting para la acción gubernamental
- Antonio Hernández
- José Manuel López-Cepero
- Guadalupe Talavera
ISSN: 2172-0223
Datum der Publikation: 2016
Titel der Ausgabe: Comunicación de gobierno
Nummer: 28
Seiten: 28-30
Art: Artikel
Andere Publikationen in: Más poder local
Zusammenfassung
Elected officials must serve the general interest without neglecting public marketing of their activities. This has kindled interest in incorporating commercial marketing tools –such as geomarketing and microtargeting– to the political mix. Thanks to recent technological advances, these tools permit better citizen characterization, improvement of public services, and more effective persuasion of the electorate.