Aproximación a la creación de valor en la industria deportivaun enfoque conceptual

  1. Cepeda-Carrión, Ignacio 1
  2. Gálvez-Ruiz, Pablo 2
  3. Antonio Jesús Sánchez-Oliver 1
  4. Grimaldi-Puyana, Moisés 1
  1. 1 Universidad de Sevilla
    info

    Universidad de Sevilla

    Sevilla, España

    ROR https://ror.org/03yxnpp24

  2. 2 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

Journal:
Materiales para la historia del deporte

ISSN: 1887-9586

Year of publication: 2019

Issue: 18

Pages: 129-140

Type: Article

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More publications in: Materiales para la historia del deporte

Abstract

The aim of this work is intended to help managers of sports companies to achieve better results in their companies. Starting with the creation of value for the clients the sports organizations will achieve better results, and for that, the knowledge management and the knowledge creation is presented as an antecedent of the creation of value for the customer. The present work contributes to explain and to propose how the sports organizations can improve their results, so it is considered of special interest for the executives and sports managers. The creation of knowledge and the absorption capacity process becomes a vehicle and an antecedent for the creation of value and helps to achieve better results and sustainable competitive advantages for the companies of the sports sector. This work is proposed as a conceptual proposal, from the review of previous studies, to be contrasted in an empirical way in an upcoming later study

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