Influencia del valor percibido en la fidelidad de los clientes de actividades virtuales frente a las actividades con técnico en centros de fitness

  1. Baena Arroyo, M. J. 1
  2. Garcia Fernández, J. 1
  3. Bernal García, A. 1
  4. Lara Bocanegra, A. 1
  1. 1 Universidad de Sevilla
    info

    Universidad de Sevilla

    Sevilla, España

    ROR https://ror.org/03yxnpp24

Journal:
Kronos: revista universitaria de la actividad física y el deporte

ISSN: 1579-5225

Year of publication: 2013

Volume: 12

Issue: 1

Pages: 65-73

Type: Article

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More publications in: Kronos: revista universitaria de la actividad física y el deporte

Abstract

More and more fitness centers incorporate new technologies in their sports services, finding with a new trend like virtual fitness classes (AADDV) in which the lack of trainer turns out to be one of the most striking aspects not only in experience but also in terms of costs. Also this type of activity comes as the natural evolution of the instructor fitness classes (AADDT). The objective of this study was the analysis of perceived value and customer loyalty in both activities, exploring the differences between these services and the influence its. The sample was composed of 216 members of a fitness center (128 women and 88 men) aged between 35 and 65. The results show significant differences between the perceived value and loyalty between the two sports services, getting more positive values in the activities that require a technical sport with regard to directed virtual activities, positively influence the perceived value on loyalty. The result provides those responsible for fitness centers an opportunity for analysis and for annexation or not this type of sports services.

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