Moderating effect of relationship life cycle in long-term orientation of firm-supplier relationships: An empirical study in the Spanish context

  1. Redondo, Y.P.
  2. Cambra Fierro, J.J.
Revue:
Journal of Global Marketing

ISSN: 0891-1762 1528-6975

Année de publication: 2006

Volumen: 19

Número: 3-4

Pages: 63-91

Type: Article

DOI: 10.1300/J042V19N03_04 GOOGLE SCHOLAR

Objectifs de Développement Durable