Creating satisfaction in the demand-supply chain: The buyers' perspective

  1. Cambra-Fierro, J.J.
  2. Polo-Redondo, Y.
Journal:
Supply Chain Management

ISSN: 1359-8546

Year of publication: 2008

Volume: 13

Issue: 3

Pages: 211-224

Type: Article

DOI: 10.1108/13598540810871253 GOOGLE SCHOLAR