Criteria used in the selection of franchisees: An application in the service industry

  1. Ramírez-Hurtado, J.M.
  2. Guerrero-Casas, F.M.
  3. Rondán-Cataluña, F.J.
Journal:
Service Business

ISSN: 1862-8516 1862-8508

Year of publication: 2011

Volume: 5

Issue: 1

Pages: 47-67

Type: Article

DOI: 10.1007/S11628-011-0101-2 GOOGLE SCHOLAR