Criteria used in the selection of franchisees: An application in the service industry
- Ramírez-Hurtado, J.M.
- Guerrero-Casas, F.M.
- Rondán-Cataluña, F.J.
ISSN: 1862-8516, 1862-8508
Year of publication: 2011
Volume: 5
Issue: 1
Pages: 47-67
Type: Article