Interpreting franchisors' preferences in the travel agency industry: The case of Spain
- Ramirez-Hurtado, J.M.
- Guerrero-Casas, F.M.
- Rondan-Cataluña, F.J.
ISSN: 1943-3999, 1083-5423
Year of publication: 2011
Volume: 16
Issue: 5
Pages: 543-555
Type: Article