Customer value co-creation over the relationship life cycle

  1. Cambra-Fierro, J.
  2. Melero-Polo, I.
  3. Sese, F.J.
Journal:
Journal of Service Theory and Practice

ISSN: 2055-6225

Year of publication: 2018

Volume: 28

Issue: 3

Pages: 336-355

Type: Article

DOI: 10.1108/JSTP-01-2017-0009 GOOGLE SCHOLAR