Effects of value and innovation on brand equity in retailing
- Moliner-Velázquez, B.
- Fuentes-Blasco, M.
- Gil-Saura, I.
ISSN: 1479-1803, 1350-231X
Année de publication: 2019
Volumen: 26
Número: 6
Pages: 658-674
Type: Article
Revue:
Journal of Brand Management