The interplay between SME owner-managers and the brand-as-a-person
- Centeno, E.
- Cambra-Fierro, J.
- Vazquez-Carrasco, R.
- Hart, S.J.
- Dinnie, K.
ISSN: 1061-0421
Year of publication: 2019
Volume: 28
Issue: 4
Pages: 555-572
Type: Article
ISSN: 1061-0421
Year of publication: 2019
Volume: 28
Issue: 4
Pages: 555-572
Type: Article