Marketing capabilities and innovation. How do they affect the financial results of hotels?

  1. Revilla-Camacho, M.-Á.
  2. Palacios-Florencio, B.
  3. Garzón, D.
  4. Prado-Román, C.
Revue:
Psychology and Marketing

ISSN: 1520-6793,  0742-6046

Année de publication: 2020

Volumen: 37

Número: 3

Pages: 506-518

Type: Article

DOI: 10.1002/MAR.21316 GOOGLE SCHOLAR
La source de données: Scopus