Brand management efficiency and firm value: An integrated resource based and signalling theory perspective

  1. Rahman, M.
  2. Rodríguez-Serrano, M.Á.
  3. Lambkin, M.
Aldizkaria:
Industrial Marketing Management

ISSN: 0019-8501

Argitalpen urtea: 2018

Alea: 72

Orrialdeak: 112-126

Mota: Artikulua

DOI: 10.1016/J.INDMARMAN.2018.04.007 GOOGLE SCHOLAR
Datuen iturria: Scopus