Advertising efficiency and profitability: Evidence from the pharmaceutical industry
- Rahman, M.
- Rodríguez-Serrano, M.Á.
- Lambkin, M.
Aldizkaria:
Industrial Marketing Management
ISSN: 0019-8501
Argitalpen urtea: 2020
Alea: 89
Orrialdeak: 619-629
Mota: Artikulua