Short-term and long-term effects of touchpoints on customer perceptions

  1. Cambra-Fierro, J.
  2. Polo-Redondo, Y.
  3. Trifu, A.
Journal:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Year of publication: 2021

Volume: 61

Type: Article

DOI: 10.1016/J.JRETCONSER.2021.102520 GOOGLE SCHOLAR
Data source: Scopus