Segmenting customers according to online word-of-mouth about hotels

  1. Moliner-Velázquez, B.
  2. Fuentes-Blasco, M.
  3. Gil-Saura, I.
Journal:
Service Business

ISSN: 1862-8508 1862-8516

Year of publication: 2021

Volume: 15

Issue: 1

Pages: 103-130

Type: Article

DOI: 10.1007/S11628-020-00435-4 GOOGLE SCHOLAR lock_openOpen access editor