Explaining the boycott behavior: A conceptual model proposal and validation

  1. Palacios-Florencio, B.
  2. Revilla-Camacho, M.-Á.
  3. Garzón, D.
  4. Prado-Román, C.
Journal:
Journal of Consumer Behaviour

ISSN: 1479-1838,  1472-0817

Year of publication: 2021

Volume: 20

Issue: 5

Pages: 1313-1325

Type: Article

DOI: 10.1002/CB.1937 GOOGLE SCHOLAR
Data source: Scopus