The Transcreation BriefA Definition Proposal

  1. CARREIRA MARTÍNEZ, Oliver 1
  1. 1 Universidad Pablo de Olavide
    info

    Universidad Pablo de Olavide

    Sevilla, España

    ROR https://ror.org/02z749649

Revista:
Transletters.: International Journal of Translation and Interpreting

ISSN: 2605-2954

Año de publicación: 2020

Número: 4

Páginas: 23-38

Tipo: Artículo

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Otras publicaciones en: Transletters.: International Journal of Translation and Interpreting

Resumen

The transcreation brief seems to be a key part of the adaptation processes at this kind of projects. Despite the importance that many professionals, companies and researchers give to this document, we do not have a clear definition about the characteristics of this tool. In fact, in many cases it is not even clear if this is a specific document at all. This proposal offers a quick view about what we know about this key element of the transcreation process. After establishing the differences between the concepts of client brief, creative brief and transcreation brief, a tentative analysis of examples of these documents is carried out in order to determine what are the elements that make the transcreation brief a different document to others that are quite similar in a common workflow.

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