An external approach to green product innovation
- Ortiz-de-Mandojana, N.
- Aguilera-Caracuel, J.
- Ferrón-Vílchez, V.
- de la Torre-Ruiz, J.M.
Book:
Environmental Leadership: A Reference Handbook
ISBN: 9781412981507
Year of publication: 2012
Pages: 181-190
Type: Book chapter