La presencia del concepto de RSC en los sitios web de las empresas de turismo activo de Andalucía y su valor para los centros educativos escolares

  1. Pérez-Villalba, Marta
  2. Fernández-Gavira, Jesús
  3. Caballero Blanco, Pablo
Journal:
Espiral. Cuadernos del profesorado

ISSN: 1988-7701

Year of publication: 2017

Volume: 10

Issue: 21

Pages: 118-125

Type: Article

DOI: 10.25115/ECP.V10I21.1035 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Espiral. Cuadernos del profesorado

Abstract

Corporate Social Responsibility (CSR) is a management practice that goes beyond organizations legal obligations, it aims to guarantee a sustainable development in three main areas: economic, social and environmental. This article analyses the presence of CSR concept in the content of Andalusian active tourism companies’ websites. Taking into account that for this type of business the school population is an important market niche, particular importance is attached to know if companies communicate their CSR actions. The methodology is based on a quantitative analysis of the semantic content of 310 Andalusian active tourism companies’ websites through the keyword search "Corporate Social Responsibility" and its synonyms by using Google search engine. The results indicate a scarce presence of the CSR concept within websites content, as well as a low visibility of it according to its location. Adopting a CSR management approach would contribute to a comprehensive education of children and youth, and its effective communication would add value to teachers’ decision when selecting an outdoor physical activity provider.

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