El "#hashtag" ya tiene historia

  1. Nieves González-Fernández-Villavicencio
Journal:
Anuario ThinkEPI

ISSN: 1886-6344

Year of publication: 2014

Volume: 8

Volume: 1

Pages: 326-330

Type: Article

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Abstract

The hashtag, a phrase that is highlighted by preceding it with a hash symbol (#), is already 6 years old. People use it on a massive scale in social media, with two objectives: to tag (or label) conversations and content, and to identify communities. It can be used also as a rhetorical element in activism, marketing, or just for amusement. Recent research highlights its value as a predictive system and for engaging the TV audience using Twitter. Some national and academic libraries are storing and preserving hashtags for future research.

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