Las metáforas de las nuevas normalidades según el Ministerio de Sanidad de España y la UNESCO
- Francisco Collado Campaña
- Davinia Burgos Narváez
ISSN: 2172-0223
Year of publication: 2021
Issue Title: Nuevas formas de comunicar
Issue: 43
Pages: 88-101
Type: Article
More publications in: Más poder local
Abstract
This article presents an exploratory analysis of what has come to be called the “new normality” in different political discourses. To this end, an analysis is made of the interpretive frame and of the nouns and verbs present in the textual corpus of the Plan for the Transition to a New Normal of the Spanish Ministry of Health and the video Next Normal of the institutional campaign United Nations Education, Science and Culture Organization (UNESCO) developed in the context of the covid-19 pandemic during the first half of 2020. Thus, it is shown as the definitions of “normality” and “new normality” have served as a discursive strategy to propose states of things that imply a metaphor of the transition in the first case and a metaphor of the rupture in relation to the past in the second case.